About us
AW84, or Anotherway,
is more than just a webshop; it’s a vibrant platform where fashion, music,
and an inspiring philosophy of life converge. The brand offers exclusive limited edition
streetwear, with each piece designed and hand-printed by founder Luuk Graham. Combining
urban attitude with contemporary style, AW84’s collections embody the essence of streetwear:
bold prints and effortless vibes. It’s more than just fashion—it’s a lifestyle that reflects art, music,
and culture.
In The Hague
AW84 has become a well-known name, evolving into a growing collective of creative minds. Alongside Luuk, several artists contribute to our mission, blending music and ideas in innovative ways. A cornerstone of this collaboration is the GETAW—a songwriting camp where producers, musicians, and other creatives come together to collaborate intensively. It’s a space where stories are shared, beats are crafted, and groundbreaking music is born, embodying AW84’s values of freedom and originality.
AW84 stands for daring to dream, thinking outside the box, and expressing yourself in your own unique way. This spirit is reflected not only in their music but also in their clothing, perfectly captured in their motto: "Another Way."
From music to culture.
Luuk Graham, a.k.a. Filó or FilosofischeStilte, is an influential DJ, producer and beatmaker from The Hague, known for his unique blend of hip-hop and electronic dance music.
With over 15 years in the scene, his sound is a meditative mix of digital abstraction, emotional depth, and a signature use of sub-bass and percussion. In 2016, he founded AW84, a platform that transcends music to promote personal freedom and creative growth, encouraging individuals to live by "Another Way." His work, including releases on Lowriders Recordings, Saturate Records, and Noah's Ark, continues to push musical and societal boundaries.
GETAW!
The GETAW started in 2022 as an initiative in collaboration with LSL to bring producers, artists, and creatives together in an inspiring environment.
What began as an experiment has since evolved into an annual event where music, collaboration, and connection take center stage. For an entire week, we venture into nature with producers, artists, songwriters, and content creators to make music, exchange ideas, and form meaningful connections.
Thanks to the creative power of this group and the support of LSL, unique moments are both created and captured. The GETAW is more than just a songwriting camp—it’s an escape where talent flourishes, and dreams come true.
OUR ORIGIN STORY
Our story began in the early months of 2015, stemming from an initial concept for a soundtrack.
The narrative behind AW84 revolves around an individual encountering their alter ego, an experience that served as both inspiration and a challenge to embody the qualities of that alter ego.
As the protagonist delved deeper, commonalities emerged, yet he noticed his alter ego appeared less encumbered by emotions and insecurities. The alter ego pursued passions without succumbing to external influence, advocating for personal freedom while respecting others' autonomy.
Regrettably, the alter ego disappeared shortly after their encounter, leaving behind a codex containing datascripts and information gathered since the autumn/winter of 1984.
Tragically, the envisioned soundtrack remained incomplete due to a malfunctioning SSD drive, resulting in the loss of all work files, patches, and samples. Nevertheless, a work-in-progress version titled "Secluded Island" was eventually released on Saturate Records.
The essence of the brand centers around the codex "AW84," emphasizing the acquisition of data and information to empower individuals in creating, growing, and attaining their aspirations. AW84 embraces a non-conformist philosophy, encouraging a life that diverges from mainstream norms and promotes thinking beyond societal confines.
Why? Because we believe in embracing "Another Way."